The Live Breakdown · 47 minutes · Free

I mystery-shopped 3 real B2B companies. Here's everything that's broken.

No slides. No pitch. Just me on camera auditing 3 live B2B websites , a SaaS, an agency, and a consulting firm , showing exactly where their pipeline is leaking and what the fix would look like in real time. The same audit I'd run for you.

47 minutes
3 live audits
No email required
Watch on demand
The Live Breakdown
Inside a B2B Pipeline Audit , 3 Companies, Real Numbers, Live On Camera
47:12 · with Richard Marro
What's In The Video

47 minutes. Six chapters. Real money on the line.

Every chapter is a different angle on the same question: where is the pipeline leaking, and what's the fix?

00:00 to 04:30

The 3-bucket diagnosis: which one is killing your pipeline?

Inbound-only and praying. Tried outbound and gave up. Have outbound but it's expensive. Pick yours , the rest of the video is built around fixing it.

04:30 to 17:20

Mystery shop #1: a $5M ARR vertical SaaS

I submit a fake high-intent demo request. We watch the response time. We tear apart their LinkedIn, their email infrastructure, and compute their real TAM in 30 seconds. The verdict? They're losing $1.4M/yr in pipeline they don't even know exists.

17:20 to 28:40

Mystery shop #2: an 18-person performance agency

Their domain reputation is at 31/100 , torched from 3 prior failed cold-email attempts. We diagnose it live, walk through what burner-domain rebuilds look like, and show why 80% of their emails were going straight to spam.

28:40 to 37:15

Mystery shop #3: a 32-person IT consulting firm

Their entire growth depends on one rainmaker partner. We diagnose the concentration risk, walk through the high-trust outbound model that fits a $400/hr consulting engagement, and show the exact email I'd send.

37:15 to 43:00

The 6-pillar system, in 6 minutes

Targeting, AI personalization, deliverability, dashboard, multichannel, founder-led strategy. How each piece works, why each one fails when missing, and how they stack into a system that books 10 to 50 qualified meetings/month.

43:00 to 47:12

How to apply this to your business , without me

Honest take: you can run this yourself. Here's the order of operations, the tool stack, and the budget. If you want it done for you instead, the strategy call link is in the description.

The 3 Audits

Three industries. Three failure modes. One framework.

Each audit takes ~12 minutes on camera. Real domains, anonymized at company request.

Audit 01 · B2B SaaS

"They're losing $1.4M in pipeline they don't even know exists."

Verdict: Targeting

Demo flow took 19 hours to respond. Industry standard: under 5 minutes. We map the lead-source-to-close funnel and show where every hour of delay costs ~10% conversion.

Audit 02 · Marketing Agency

"Domain reputation 31/100. Torched. The fix takes 14 days."

Verdict: Deliverability

Three prior failed cold-email attempts had nuked their primary domain. We walk through the burner-domain rebuild, SPF/DKIM/DMARC repair, and the 14-day Mailreach warmup that brings it back to 96/100.

Audit 03 · IT Consulting

"41% of revenue depends on one partner. Existential risk."

Verdict: Channel concentration

One rainmaker = a ticking clock. We design the high-trust account-based outbound model that fits a $400/hr consulting engagement , insight-led, not pitch-led, with a 41% conversion on tier-1 prospects.

Who This Is For

Built for operators with real revenue.

This isn't an "intro to outbound" video. We assume you've sent cold emails before , and you want to know why your version isn't working.

Watch this if

  • You run a B2B SaaS, agency, or professional service
  • You're doing $500k+ annual revenue
  • You've tried cold outreach and it didn't scale
  • You currently spend on lead gen / ads / SDRs
  • You want predictable pipeline, not luck

Skip this if

  • You sell B2C / consumer products
  • Your average customer LTV is under $5k
  • You're pre-revenue / pre-product
  • You want a free template to copy
  • You're a competitor "doing research"

Want this same audit on your business?

The video shows the framework. The strategy call applies it to your specific pipeline. 4 of 10 cohort spots filled.

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Founding-5 cohort closes Friday · 60-day money-back guarantee · Tier-fit pricing revealed on the strategy call